[QuadList] Ampex Head Lines newsletter--Here's a look back to 1959-Page 3--Continued from March, 2011

[Ted Langdell]

I'd intended to space these pages out... but not with such a long gap in between.
For your edification... Page 3.  More to follow.

Ted

In 1959, Ampex began publishing a newsletter specifically about Videotape and the company's Videotape products.  


Here's the third page of Volume 1 Number 3, published in December, 1959, with type turned into editable text by OCR.  

Page 3

Seems like a Good Idea
Several eastern TV stations are pooling their resources to produce better public service shows for less money. Some stations in the midwest do the same thing. They use standardized titles and formats. The artwork and sets are identical. A station produces its own program only once every three or four weeks (depending on the number of stations participating). The other weeks, it runs tapes made by the other stations. With four stations exchanging tapes, for example, pro-
duction costs for each are reduced about 75 per cent.
$ $ $
Here’s the method a supermarket chain in the southwest worked out for saturation spots. The chain has the TV station’s leading personality tape four or five commercials on a Tuesday. Then it buys 20 to 30 spots on Wednesday, Thursday and Friday to plug the weekend specials. By taping the spots, the client can use the same talent for the entire schedule and reap the extra advantage of having the personality identified with the chain.
$ $ $
WTTG (Washington) creates the impression of “live” video background for one-minute local live newscasts and weather reports with the use of tapes pre-recorded on the station’s Ampex equipment. This independent station features newscast inserts during prime program time to bring viewers late local news.
WTTG management describes the method as “practically 100 per cent” less expensive than keeping a live camera crew on tap at night.
$ $ $
Television stations in several markets use tape to solve the problems of scheduling religious programs on Sunday morning when clergymen and other religious leaders are in church and unavailable except for more expensive live remotes. Programs are taped during the week at convenient hours and the tapes are played on Sunday (even two or three back-to-back) without a live crew.
$ $ $
(If you have an idea to suggest to this department, please send it along. No cash payment, but our gratitude is the most.)

WORLD STANDARD
Ampex's VIDEOTAPE television recorder is the standard of every maior television network in the free world: CBS, ABC, NBC and ETV in the United States; BBC and ITV in Great Britain; CBC in Canada; Telesistema Mexicana in Mexico, and the state television services of Denmark, Finland, France, Germany, Italy, Japan and Sweden


	

Label your reels as indicated above. With the reel placed top side up, it is possible to determine, without playing it, whether the tape has been rewound. Thanks to “Murph”Murray for this tip.

New Sponsorship Areas Opened by Medical Tapes 
Broadcasting and health authorities are discovering that tape is rapidly becoming the medium for medical telecasts.
Advantages: (1) Tape can be edited readily. (2) Doctors and others in the medical profession are far more willing to appear on a taped presentation. (3) The sponsor is protected from something going wrong with an operation during the program.
Medical societies in some areas have even passed resolutions condemning live TV surgery, for obvious reasons. With tape, such objections are removed.
As a result, new areas of sponsorship open up to TV stations.
An example of this is the series of four 30-minute documentaries produced for Michigan Blue Cross-Blue Shield (agency: Ross Roy Inc., Detroit) by Ampex equipped WJ BK-TV. The four programs have been hailed as outstanding presentations on surgery and hospital care.
“We believe it is not only high quality television but is a remarkable demonstration of expert tape edit-
ing,” account executive Charles J. Snell said.
The first program, “Cwsarean Birth,” was condensed from some 10 hours of tape recorded in three days on location at a Detroit hospital. The edited version drew a 46 per cent share of the audience in the four-station market when aired by WJ BK-TV at a prime night-time hour as replacement for “Zane Grey Theatre.”
Other programs in the series dealt with children’s rehabilitation, emergency room activities and adult patient rehabilitation.
For the emergency show, the crew recorded six hours of tape in documenting every case entering the hospital’s emergency facilities between 8 p.m. Saturday and 6 a.m. Sunday.
“There are 46 splices in the 30-minute program and not one roll-over caused by splicing,” Snell said.
The children’s and adult rehabilitation shows involved two days of taping each.



Ted Langdell
Secretary
Skype: 	TedLangdell
e-mail:	ted at quadvideotapegroup.com

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