[QuadList] Ampex Head Lines newsletter--Here's a look back to 1959-Page 5--VT intros new department store--VT booklet--Audio training tape

[Ted Langdell]

Does anyone happen to have the booklet or audio tape mentioned on this page?

We'd love to be able to share them with others on the QuadList and the QuadVideotape Group website.  

Ted
Ted Langdell
Secretary
Skype: 	TedLangdell
e-mail:	ted at quadvideotapegroup.com


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In 1959, Ampex began publishing a newsletter specifically about Videotape and the company's Videotape products.  


Here's the fifth page of Volume 1 Number 3, published in December, 1959, with type turned into editable text by OCR. 


Page 5
Iowans Attend New Store’s Open House Via Videotape
When Armstrong’s of Cedar Rapids recently completed the newest and most modern department store in Iowa, they chose WMT-TV’s VIDEOTAPE recorder to introduce the features of the store to potential customers in eastern Iowa.
The final method of presentation called for 18 five-minute taped programs, designed to exploit the features of the new store.
While the store was still under construction, WMT-TV production manager Bill Dutcher used blueprints of each of the five floors to plot camera shots and chart cable locations. Then, with newsman Dave Shay and women’s director Jan Voss, two weeks were spent with 54 store department heads to determine what features and merchandise to show and how best to show them.
Equipment was moved in and checked out the night before the actual shooting. Microwave facilities were also installed to relay the programs to the WMT-TV studios and the Ampex television recorder.


  
Each of the two cameras required 400 feet of cable and five men to move it around and between the counters. The shooting schedule allowed 30 minutes for each five-minute program and an hour for each move of equipment from floor to floor.
Production - wise, there were no big problems, although there were some minor traffic “tie-ups” caused by curious spectators during the store’s normal nine-to-five store hours, and a certain amount of nervousness could be  detected while the cameras were moving through the china department, but there wasn’t so much as one scratched counter or chipped dish in the whole day’s shooting.
The only editing necessary on the tapes was to delete occasional noises made by the spectators. As Otto Ambroz of the Ambro Advertising Agency sums up the project, “Careful planning and untiring effort devoted to perfection produced an over-all result which made everybody happy. Mr. Armstrong and his department managers expressed their delight in no uncertain terms.”

'Private Eye’ Tells All In New Volume on VTR 
“How To Get the Most from Ampex’s VIDEOTAPE Television Recorder” - a new booklet available soon.
The idea for this volume came from a letter from the chief engineer of a midwestern station. He wrote:
“I read with interest that Ampex recently shipped its 500th VTR. With all these machines spread over the face of the earth, you undoubtedly have gathered information on uses and procedures that all of us could use. If you don’t have such a book now, you sure should get one in the mill because you’re the only ones that are in a position to write it. Be sure and put me down for the first copy.”
From this suggestion the ball was passed to Russ Baker (Ampex Customer Development). With an extensive background in broadcast management and production, Russ is the ideal man to glean from Ampex owners a thorough knowledge of VTR experience in stations of all sizes. Accompanied by one of several selected Ampex service engineers, he already has traveled to more than 30 cities, visiting nearly 50 individual stations equipped with VR-1000 machines. His booklet offers answers to the most-asked questions, whether they concern setting up a tape recording rate card, a successful sales approach with tape, or such details as scheduling the machine and storing the tape itself.
The customer development program is another service of Ampex. Circulation of information among all VTR owners is considered an important responsibility of the manufacturer, according to Tom Davis, manager of the Video Products Division of Ampex Professional Products Company.
“We hope to pass the word quickly from user to user,” he said, “without encroaching, of course, on the interests and rights of each individual user. So far as is practicable, advantages discovered by a broadcaster in Michigan will be made available to the broadcaster in Florida, and vice versa.”
Would you like the services of Ampex’s customer development team at your station? Just contact the nearest Ampex district office and set a convenient date.

CUSTOMER TRAINING 
Audio tape recordings of a VR-1000 training lecture are now available to all VR 1000 customers Ampex s Matt McGillicuddy summarizes the weeklong training course at Redwood City at tended by engineering representatives of VR 1000 owners Under the direction of Bob Day sales development manager of the Video Products Division the tape was produced to provide engineers at VR 1000 equipped stations a “refresher course" of great value. Address your request for tapes to Day at Redwood City.

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Ted Langdell
Secretary
Skype: 	TedLangdell
e-mail:	ted at quadvideotapegroup.com

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