[QuadList] Public Television: A Program for Action, 1967 Carnegie Commission on Educational

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Blesseed to have an extra copy  we offer this one to  you...
Cash / Trade?  Sure!   
no photo. it is ex  lib - usable totally but not DJ 
Public Television: A Program for Action, 1967
254  pages HARDBACK 

Carnegie  I 

Carnegie Commission on Educational Television,  Public Television: A 
Program for Action, 1967
Yep....  this was the definitive report of the era. now hard to find. 
here is  some  info... and My Gosh! Look at  the members! What a 'Who's 
Who! 
Carnegie  Commission on Educational Television, 
Summary, 1967 
A 15-member commission created in 1965 by a major  foundation, the Carnegie 
Corporation of New York, released its report, Public  Television: A Program 
for Action, on Jan. 26, 1967, popularizing the phrase  "public television" 
and assisting the legislative campaign for federal aid to  the field. 
(Public radio was added later by Congress.)  
Members of the Commission 
James B. Conant, Former President, Harvard University
Lee A.  DuBridge, President, California Institute of Technology
Ralph  Ellison, Author
John S. Hayes, United States Ambassador to  Switzerland
David D. Henry, President, University of  Illinois
Oveta Culp Hobby, Chairman of the Board, Houston Post  Company
J.C. Kellam, President, Texas Broadcasting  Corporation
Edwin H. Land, President, Polaroid  Corporation
Joseph H. McConnell, President, Reynolds Metals  Company
Franklin Patterson, President, Hampshire College
Terry  Sanford, Former Governor of North Carolina
Robert Saudek, Robert  Saudek Associates, Inc.
Rudolph Serkin, Concert Pianist
Leonard  Woodstock, Vice President, United Automobile Workers of America
James  R. Killian, Jr., Chairman [of the Commission and] Chairman of the  
Corporation, Massachusetts Institute of Technology 
Preface 
This Report of the Carnegie Commission on Educational Television is 
addressed  to the American people. 
The Commission has been sponsored by the Carnegie Corporation of New York,  
and its study financed by that foundation. The Commission was asked to 
"conduct  a broadly conceived study of noncommercial television" and to "focus 
its  attention principally, although not exclusively, on community-owned 
channels and  their services to the general public. . . . The Commission will 
recommend lines  along which noncommercial television stations might most 
usefully develop during  the years ahead." 
It was made clear to the Commission from the outset that within the general 
 framework of its charge from the Carnegie Corporation it was free to set 
its own  terms of reference and to operate wholly under its own direction. 
The Commission  reports, therefore, as an independent group, solely 
responsible for its  conclusions and recommendations. 
In a letter endorsing the general objectives of the Commission, President  
Lyndon B. Johnson wrote: "From our beginnings as a nation we have recognized 
 that our security depends upon the enlightenment of our people; that our 
freedom  depends on the communication of many ideas through many channels. I 
believe that  educational television has an important future in the United 
States and  throughout the world. . . . I look forward with great interest to 
the judgments  which this Commission will offer." 
The stimulus for the formation of the Commission was provided in December  
1964 at a conference convened by the National Association of Educational  
Broadcasters in cooperation with the United States Office of Education. At 
that  conference, Mr. Ralph Lowell of Boston, after discussion with his 
associates at  the Lowell Institute Cooperative Broadcasting Council, proposed the  
establishment of a commission to study the financial needs of educational  
television and the manner in which they might be met; a formal proposal for 
the  establishment of such a commission was then drawn up by Mr. Lowell and 
Mr. C.  Scott Fletcher of the National Association of Educational 
Broadcasters. The  interest of John W. Gardner, then President of the Carnegie 
Corporation and now  Secretary of Health, Education, and Welfare, was immediately 
engaged, and his  efforts, together with those of Alan Pifer, then Vice 
President and now Acting  President of the Carnegie Corporation, led to the 
creation of the  Commission. 
Throughout the course of our inquiry we have called upon many persons for  
their guidance and help; not once were we refused. No door was closed to the 
 Commission's questions. A sense of importance and urgency was expressed by 
those  who made contributions to our work. We can only conclude that there 
exists a  widespread conviction that the tasks set before the Commission are 
widely viewed  as of high priority. 
During the year in which the Commission was intensively engaged in its 
study,  eight formal meetings of the Commission were held, occupying a total of  
twenty-eight days. Smaller groups of Commissioners met from time to time 
between  meetings, and consultations between the staff and members of the 
Commission were  frequent. A high degree of commitment on the part of all its 
members was  apparent to the Commission from the beginning to the end of the 
study. 
Altogether, more than two hundred and twenty-five individuals and  
organizations have expressed themselves to 
the Commission, either by appearance before the Commission and its staff or 
 in writing. Members of the Commission, its staff, or its correspondents 
have  visited, in all, ninety-two educational television stations in 
thirty-five  states, as well as the television systems of seven foreign countries. 
Those  visits, and in particular the visits conducted within the United 
States, have  provided for the Commission a body of information on educational 
television  which is unique in both its scope and its quality. 
We have conducted statistical surveys with the unstinting cooperation of 
all  the educational television stations and state educational television  
commissions. We have been assisted by memoranda, articles, and studies from 
many  sources, notably the growing literature on educational television. 
During the summer of 1966, a conference was held at Endicott House in 
Dedham,  Massachusetts, attended by thirty representatives of educational 
television,  commercial television, and allied fields. Discussions on manpower, 
programming,  financing, and instructional television were conducted by the 
conference. 
An extensive study of model cost and system structures for educational  
television and Public Television was conducted on behalf of the Commission by  
Arthur D. Little, Inc., and proved very helpful to the Commission in the  
preparation of the cost estimates which will be found in the Report. 
Some of the papers prepared for the consideration of the Commission and 
which  appear to be of general interest or to have reference value are 
presented in the  supplement to this Report. The Commission's own Report, which, in 
the final  volume, precedes those papers, expresses views and conclusions 
that are  sometimes in accord and sometimes at variance with those of the 
authors of the  papers. Our Report is based entirely upon our own judgments and 
our own  conclusions, which were often assisted but at no time determined by 
material  prepared by others. 
Our work has been ably supported at every stage by a devoted staff: Dr. 
Hyman  H. Goldin, Executive Secretary; Mr. Stephen White, Assistant to the 
Chairman;  Mr. Gregory G. Harney; Mr. Edward Weeks; and Mrs. Joan Cummings 
Solomon -- all  have given themselves unsparingly throughout the Commission's 
existence. We also  appreciate the assistance of Mrs. Marcia C. Mather, Mrs. 
Maxine B. Oldenburg,  Miss Frances Crawford, Miss Jane Sauer, and Miss Ruth 
Smith. 
Both the Commission and the staff received invaluable assistance and 
counsel  from consultants to the Commission. Because of their sustained 
participation, we  note with special gratitude the professional services of Professor 
Sidney  Alexander, economist; Dr. Mark Harris, author and teacher; Professor 
Albert G.  Hill, physicist; Mr. Ernest W. Jennes, legal counsel; Mr. Donald 
C. MacLellan,  physicist; and Mr. Charles Theodore, electronics engineer. 
In preparing its  Report for publication, the Commission has been assisted 
and advised by Mr.  Thomas R. Carskadon, Mr. Osgood Nichols, and Mr. John E. 
Woodman, Jr. We also  note with gratitude the assistance of Mr. Arthur 
Singer, Executive Associate,  the Carnegie Corporation of New York, who helped 
organize the study and served  as its liaison with the Carnegie Corporation. 
A complete listing of all persons and organizations that have contributed 
to  the preparation of this Report will be found elsewhere in these pages. To 
all of  them we express our deep indebtedness. 
Upon his full-time assumption of the presidency of Hampshire College on 
June  1, 1966, Dr. Franklin Patterson relinquished his duties as Staff 
Director, but  fortunately has continued as a member of the Commission. His 
responsibilities as  Director were assumed by Dr. Goldin. 
Mr. John S. Hayes resigned as a member of the Commission on October 1, 
1966,  after his appointment as Ambassador to Switzerland. His participation was 
 extremely valuable. He was with the Commission long enough to have helped 
shape  its principal conclusions and recommendations. We are happy that he 
joins all  the other Commissioners in signing this Report. 
The members of the Commission count it a privilege to have shared in this  
study. 

JAMES B. CONANT 
EDWIN H. LAND
LEE A. DUBRIDGE 
JOSEPH H.  McCONNELL
RALPH ELLISON 
FRANKLIN PATTERSON
JOHN S. HAYES 
TERRY  SANFORD
DAVID D. HENRY 
ROBERT SAUDEK
OVETA CULP HOBBY 
RUDOLF  SERKIN
J. C. KELLAM 
LEONARD WOODCOCK
JAMES R. KILLIAN, JR.,  Chairman

 
Thanks,

Ed Sharpe, Archivist for SMECC  

See the Museum's Web Site at _www.smecc.org_ (http://www.smecc.org/) 

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